This campaign is mandatory for pharmacies.
The antimicrobial, resistance (AMR) campaign will be one month long, running from 1st September – 30th September 2019.
This is the third of the six mandatory, national pharmacy campaigns for 2019/2020, agreed by NHS England and Public Health England as part of your Community Pharmacy Contractual Framework (CPCF).
This campaign will raise awareness for the growing issue surrounding antimicrobial awareness, supporting the reduction of inappropriate antibiotics prescribing and use.
Campaign materials for this will be delivered alongside Stoptober materials after 14th August 2019. If you do not receive these materials by 27th August 2019, please email: firstname.lastname@example.org.
Digital advertisements and social media tools will be available from PHE shortly before each campaign begins, through the Campaign Resource Centre.
Participation is MANDATORY– please ensure you fully understand what is expected of you throughout the campaign and brief your pharmacy team.
If you have any campaign queries, please contact